E-commerce and the prevalence of visitor analytics eCommerce platforms are embedded with advanced customer tracking and analytics capabilities by default. It is very easy for an e-commerce retailer to know or predict what individual customers would do before making or not making a purchase. There is convenient access to a continuous stream of thousands of data points for correlation and analysis to identify distinct patterns and trends. Physical retail and the analytics gap Brick-and-mortar stores unfortunately don’t have the same luxury. They have had to make do with post sales data, with almost negligible insights into shopper actions and shopper...
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How does tech help with product placement in retail?
Product placement is the art of reaching the target audience without using any traditional advertising. Hailed as a modern merchandising strategy, corporate brands end up paying exorbitant fees for prime space on the retail floor and shelves. product have the potential to generate the expected sales and profit. Fortunately, retail tech now provides the capabilitiesto analyse the performance of each shelf within an outlet. What is data-driven product placement? Think of this as a hybrid paradigm, wherein shoppers’ physical shopping habits are mapped, analysed and translated into digital data, which is then utilised to optimise in-store product placement. While one...
Automated Crowd Management: The New Normal In The COVID-19 World
There is hardly any global event in human history that has fundamentally changed human behaviour the way the COVID-19 pandemic has. As retailers started reopening their stores after the lockdown restrictions were eased out, serpentine customer queues could be seen outside every major retail store in India. Forced by the government's social distancing mandate of allowing only 1 customer per 75 sq. ft. of store space, retailers are left with no option but to deploy additional staff both at the store entrance and exit to manually keep a track of the number of customers inside the store at any given...
Smart Walls – Bringing Brand Artworks To Life!
One of the most perplexing questions faced by marketers for a long time was how to bring their brand’s artworks to life to attract maximum eyeballs. This marketing challenge is further amplified for retailers as they intensely compete with other retailers for the dwindling mindshare of shoppers in crowded locations like shopping malls. Like many other retailers, our client, Titan (India’s largest Watch manufacturer) too faced this challenge. And like other retailers, Titan too opted for traditional backlit signages to make their Visual Merchandising (VM) stand out. However, with an increased presence of flagship retail stores in some of the...
Thinking Beyond Traffic Counters To Analyze Store Footfalls
Over the last few weeks, we had several meetings with some of the top retail chains in India to demonstrate our wide range of AI, RFID, NFC and Dynamic Digital Signage solutions for retail. The most common business challenge that retailers shared with us during our discussions was their inability to accurately analyze their store traffic by converting the raw footfalls data to actionable insights that would boost store performance. From assigning dedicated staff members to implementing new-age automated people counters, retailers had tried everything but they simply could not obtain any insights beyond mere footfall counts. The most pressing...