One of the most perplexing questions faced by marketers for a long time was how to bring their brand’s artworks to life to attract maximum eyeballs. This marketing challenge is further amplified for retailers as they intensely compete with other retailers for the dwindling mindshare of shoppers in crowded locations like shopping malls. Like many other retailers, our client, Titan (India’s largest Watch manufacturer) too faced this challenge. And like other retailers, Titan too opted for traditional backlit signages to make their Visual Merchandising (VM) stand out. However, with an increased presence of flagship retail stores in some of the...
