The infusion of technologies like Facial Recognition, Heat Maps, and AI-based Retail Traffic Counters has transformed the way retailers are adapting to changing buyer behaviour by accurately analyzing shopper insights. While these technologies are not new per se, their usage in retail stores has been relatively unheard of until recently. In this three-part series, we will cover each such technology and see how it is being increasingly used in today’s retail stores. Let’s begin with Facial Recognition! What is Facial Recognition? Facial Recognition is a unique way of leveraging technology to recognize a human face by using 2D/3D biometrics to...
