There is hardly any global event in human history that has fundamentally changed human behaviour the way the COVID-19 pandemic has. As retailers started reopening their stores after the lockdown restrictions were eased out, serpentine customer queues could be seen outside every major retail store in India. Forced by the government's social distancing mandate of allowing only 1 customer per 75 sq. ft. of store space, retailers are left with no option but to deploy additional staff both at the store entrance and exit to manually keep a track of the number of customers inside the store at any given...
IRF 2019 FAQs – Part 2, RFID
In our previous post, we covered the Frequently Asked Questions (FAQs) on our AI-based Analytics retail solutions that we attempted to answer at this year’s India Retail Forum (IRF) event. In this post, we’ll try to answer some common questions that were asked about our RFID solutions for retail. Let’s begin! Q1. What are Thinkpoint’s RFID solutions? Ans. For retailers, Thinkpoint offers a cohesive RFID ecosystem that includes 5 advanced solutions: Tag Encoding & Printing a) Cloud-based Tag Encoding & Printing: A robust all-in-one solution that seamlessly encodes and prints thousands of RFID Tags instantly. b) Plug & Play Tag...
AI-based Retail Traffic Counters: Making Footfall Analysis Easier
The process of counting store traffic has rapidly evolved over the past few years. From equipping security guards at store entrances with handheld people counting devices to installing automated people counters, retailers have come a long way. While most automated people counters provide an accurate count of the footfalls received by a store, they do not provide additional insights like the visitors’ demographic profile. Enter Artificial Intelligence (AI)-based Retail Traffic Counters (ARTCs)! What Are ARTCs? ARTCs are AI-integrated cameras that accurately count the store traffic. Usually installed at the store entrance, ARTCs map the headcount of people walking in a...