One of the most perplexing questions faced by marketers for a long time was how to bring their brand’s artworks to life to attract maximum eyeballs. This marketing challenge is further amplified for retailers as they intensely compete with other retailers for the dwindling mindshare of shoppers in crowded locations like shopping malls.
Like many other retailers, our client, Titan (India’s largest Watch manufacturer) too faced this challenge. And like other retailers, Titan too opted for traditional backlit signages to make their Visual Merchandising (VM) stand out. However, with an increased presence of flagship retail stores in some of the best shopping malls across India, the Marketing Team at Titan was on the lookout for innovative Visual Merchandising (VM) ideas beyond traditional backlit signages that would instantly attract shoppers.
Having closely worked with Titan for many years earlier, Thinkpoint was approached to present an innovative VM solution that was visually striking, flexible enough to change multiple artworks easily, long-lasting and easy to repair.
With an experience of more than a decade in manufacturing dynamic digital signages, Thinkpoint was already on the verge of launching ‘Smart Wall’ – an innovative signage solution that met all the criteria set by Titan.
What is a Smart Wall?
‘Smart Wall’ is Thinkpoint’s proprietary VM solution that instantly transforms static VM signages to dynamic animated signages. It is a rugged, reprogrammable LED lightbox with an integrated Smart Controller Hub that seamlessly controls the on/off movements of the LED lights to give artworks a visually appealing animated effect.
With Smart Walls, all that brand marketers have to do is change the front fascia artwork, get the desired animation effect (through a USB) from Thinkpoint’s team and plug the USB in the Smart Controller Hub to instantly recalibrate the LED movements. No matter what the size of the artwork or the position of the display, or Thinkpoint’s Smart Walls enable artwork animations seamlessly.
Here’s a quick video of Titan implementing Smart Walls in their Viviana Mall, Mumbai store.
Apart from transforming static signages to dynamic animated signages, Thinkpoint’s Smart Walls offer a host of other benefits like:
1. Superior brightness compared to any backlit signage
2. One-time Hardware investment with zero Software costs
3. Rugged build for maximum longevity
4. Three Years Warranty, and
5. Flexible Annual Maintenance Contract (AMC) options for easy repairs.
Interested to know more? Drop us an email at sales@thinkpointbrands.in and we’ll get back to you in a jiffy!
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Regards
Team Thinkpoint.
